New season, new window displays
It’s that time again! Sale is disappearing more and more from the stores, that means..time for the new collection of fall 2014! I just visited department store ‘de Bijenkorf’ in Amsterdam. They (often) have the best window displays. For people who haven’t heard of the Bijenkorf, you could compare it to Printemps Haussmann in Paris, Harrods in London, Selfridges or Bergdorf Goodman’s.
The theme of de Bijenkorf display is ‘Urban Playground’. They visual team makes full use of their window space, in depth and height. You see very divers settings and props, with the recurring bicycle. Whether it is in a wooden wheel, a sticker, a chain, old parts, or a complete bike. A clever way to create the dept is by using the bicycle sticker on the window and placing the wooden wheel in the space, making the bike complete. The mannequins are wearing a mix of brands in different styles with a great finishing touch.
I like the girl in the kids window, holding the spray can and spraying the paint on the window. The kids window displays have a real playfulness by the use of the sidewalk tile hopscotch and chalk, the skate ramp and the suggestion of movement / playing.
If your ever in Amsterdam, de Bijenkorf is definately worth a visit!
(Photos: bloggers own)